BIG TECH CEOs TO BE GRILLED OVER DISINFORMATION ON THEIR PLATFORMS AND ITS ROLE IN CAPITOL RIOT “Facebook’s user profiles would allegedly reveal an individual’s likes, dislikes, interests and habits over a significant amount of time, without affording users a meaningful opportunity to control or prevent the unauthorized exploration of their private lives,” the 9th U.S. Circuit Court of Appeals said in a ruling to revive the suit in 2020.
Facebook's online tracking without consent stopped after it was exposed in 2011, court documents said.
Facebook said it has maintained privacy standards and should not be penalized for everyday online communications that users partake in. The case is focused on Facebook's use of "plug-in" tools, such as the "share button" that many third-party websites take advantage of but that also allow Facebook to track the online activity of users. The plaintiffs accuse Facebook of collecting this data unjustly and selling it to advertisers for profit.
Facebook claims the user data was not collected in an unfair fashion and that it is used to show users better content and more targeted ads on its platform.
“Facebook was not an uninvited interloper to a communication between two separate parties; it was a direct participant,” the tech giant said in a legal filing.