
Spotify’s new patent hints at a future where your emotions are no longer private
It’s important to note that this is just a patent at this point. Spotify hasn’t yet added this functionality to their popular music streaming app, but being granted the patent is definitely the first concrete step towards that. It’s hard to tell when exactly Spotify might start trying to utilize your phone’s microphone for more than just receiving voice commands. It’s not even clear yet if Spotify would try to make their app “always listening” a la Amazon Alexa or if the sentiment analysis will only happen incidentally to other uses of the mic. Whenever this new feature is rolled out, though, don’t be surprised to see an accompanying update to the Spotify privacy policy because it’s reasonable to assume they may want to sell this information to third parties to add to the real time ad tracking monolith .
With machine learning thrown into the mix, it’s not hard to imagine a world where Spotify might be able to make better inferences as to an individual’s emotional state than even said individual. Similarly, other insights from a Spotify user’s voice can be used to infer their gender, age, and even accent. Even without knowing how Spotify will capitalize on their patent, it’s easy to imagine myriad privacy concerns.
