Facebook plans to pass your photographs to advertisers and make users the stars of online ads, patent reveals

Facebook has developed a plan to turn its users into the stars of advertising campaigns through new technology which can automatically scan people’s photographs and identify which products are featured in them.

The social network was granted a patent in the US for a system which can detect photos people have uploaded that feature items such as alcoholic drinks and snacks. The company would then pass those images to the brands, which would turn them into adverts for other Facebook users to see.

One example given in the patent filing is a Facebook user uploading a photograph of a party in which they are pictured holding a bottle of Grey Goose vodka. The social network could automatically detect...

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