Apple says that it will press ahead with a controversial privacy feature that has set it against companies including Facebook.
Responding to a letter from a host of privacy campaigners, the company said that it is fully committed to the new update and would be rolling it out early next year.Apple software chief Craig Federighi told The Independent that the feature and the company’s support for privacy is a “core value”, and that the change grew out of a longstanding, philosophical commitment against excessive data collection.
He insisted that the feature would eventually prove “better for even the people that are currently, at times protesting those moves” because they raise trust in the apps and devices that those developers and advertisers require to work.
Yesterday in response to a collation that aimed to stop Apple from rolling out the feature, an Apple privacy executive shredded Facebook for wanting to “collect as much information as possible” and its goal to monetize off of users’ personal data. In a statement to Bloomberg, Facebook slammed Apple for its letter saying that Apple is claiming to be pro-privacy, but it’s truly just aimed at making more money.
A new report from The Information today says that Apple is now planning to push back introducing the default feature that would ask users if whether they’re okay being tracked across apps and websites: Apple has told some developers that it plans to delay the enforcement of a controversial change to its next mobile operating system that would upend how ads are targeted on iPhones and iPads, according to people familiar with the matter.